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Apr 09, 2022
In Fashion Forum
Rather than putting together a strategic marketing plan and marketing regularly, we only market when we have no work to do. We market in "fits and starts", marketing furiously when business is slow, and ignoring marketing altogether when we are busy delivering services. Because of this lack of marketing planning and consistency, our business is prone to peaks and valleys of new business and revenue. There is no well-thought-out plan of cohesive activities, designed to keep our business name in front of our target market That, however, is not the email list only "price" your business will pay when you only market occasionally and randomly. There are other costs to this approach. Sporadic marketing does not provide the feeling of familiarity that your prospects need to decide to buy from you. If you fail to put together a marketing plan, and don't market consistently, your target market never develops any feelings of familiarity with your business. Most prospects are somewhat cautious about investing in services because of fear of "fly by night" type businesses. They want to know that a business is stable, has been around, and will be around. One of the best ways for you to establish that reputation is by having a consistent and effective marketing plan, consistently executed.
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