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hremon716
Feb 26, 2022
In Fashion Forum
Offering a course via email can be a very effective way to attract new subscribers and teach them about specific topics. If done correctly, the email course will help build a rich database of information and improve brand identity in terms of reputation and expertise . These are all elements that encourage contacts to make a purchase and choose one company over another. Notify customers when a service expires We said that losing a customer is expensive and loyal customers are a great asset. Increasing the profitability of acquired customers by 5% can lead to a 75% increase in company profitability. It is therefore important to avoid letting customers leave our company without any communication. A triggered email sent just before the purchased service expires could win the customer back and encourage them to renew their contract. To encourage this renewal, promotions and monetary incentives always give you great leverage. Tips for an Effective Automated Email Campaign Like most commonly used email campaigns, triggered emails also Image Masking Service need to be optimized to be effective. Here are some tips for creating impactful emails with high conversion potential: Write a catchy topic Although they are sent completely autonomously after a precise action by the recipient, automatic campaigns need an interesting subject to capture the contact's attention and ensure a high open rate. Well organized content Several studies show that emails are considered panoramic ally, as a whole. Rarely does the recipient look at the content word for word. Instead, they quickly skim through the body of the message to find things that might capture their interest. This is why you need to have a well-organized message in terms of design to create a hierarchical order of content. Use compelling and interesting content If your goal is conversion, you should remember to use persuasive content that creates expectations and desire in your recipients. Use call-to-action buttons A call to action button will significantly improve the CTR rate over underlined text. That's why when you create your triggered email, you'll always want to include one or more call-to-action buttons. Measure results Monitoring the results of your campaigns is a fundamental step in identifying your ideal strategy and planning future mailings. The next step? Expand your scope of analysis by tracking the performance of your triggered emails through your website monitoring systems.
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hremon716
Feb 26, 2022
In Fashion Forum
What is Email Automation? Boost your business Tips for an Effective Automated Email Campaign The world of email marketing is constantly changing. While newsletters and ad-hoc campaigns remain strategic choices, companies following the latest innovations are beginning to set up and deploy email campaigns that can be triggered automatically based on user actions and behaviors. There are many motivations for companies to adopt marketing automation systems : Triggered emails are instant, personalized, and extremely relevant to your recipient. Increasing the effectiveness of your campaign has direct results in terms of open rates and clicks, which are higher and more frequent than non-automatic communications. In turn, this positive trend translates into increased conversions and revenue . What is Email Automation? Unlike a newsletter or promotional campaign, a triggered email is only created and configured once; it is then sent to your database contacts whenever your predefined conditions are met. For example: imagine that we are company XY and we would like to send an email to visitors who register to access the user area of ​​our E-Commerce Photo Editing Service website. The welcome email will provide them with a series of initial informative content to manage their account, add a profile picture, etc. If we had to manually create and send an email to all new subscribers, it would be a lot of work that would take time and resources. Whereas triggered mailings speed up and streamline our email marketing activities. This is the real benefit of an automated system: once you have your system of rules and content in place, the system does all the work for you. Boost your business As we said earlier, triggered emails work based on pre-made and predefined rules. There is no fixed rule, you can have many combinations of conditions depending on the data in the database, your type of business or your business needs. Below is a short list of some examples of automated email campaigns. Welcome email to new subscribers The majority of website visitors aren't ready to buy yet, but since they've shown interest, they're perfect candidates for our email automation campaign.
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hremon716
Feb 26, 2022
In Fashion Forum
Triggered message #1 Subscription deadline:Immediate (or within 24 hours)Email content:thank you for subscribing, short teaser on blog content, links to social networks Triggered Post #2 Subscription Deadline:Two DaysEmail Content:List of 5must-readoreditor's choice Triggered message #3 Delay from subscription:One weekContent of the email:invitation to download long content or to participate in an event, webinar or seminar B. Feed based on e-commerce subscription Triggered message #1 Subscription deadline:Immediate (or within 24 hours)Email content: Thank you for signing up, first introduction to main product categories / best sellers Triggered message n°2 Subscription period:three daysContent of the e-mail:small welcome discount to encourage the first purchase Triggered Message #3 – Version A Subscription Deadline: One weekTrigger Action:No purchases yetEmail Content:Slightly higher welcome discount to get immediate conversion Triggered message #3 – Version B Time from E-Commerce Photo Editing Service subscription:One weekTrigger action:User has made a purchaseEmail content:Invitation to share the experience with friends, offering a discount extra on their first purchase bundle Having one welcome email is good, having several is better . Structure the sequence in order to provide the user with diversified offers and content , and to stimulate conversion or engagement. Assume that people don't know what they want: they need to be guided, encouraged, and convinced that your content is worth subscribing to. According to Aristotle's theory, the human mind is susceptible to three levels of persuasion : emotional, rational and rhetorical (i.e. based on authority and persuasive factors). To transform a generic contact into a buyer as quickly as possible, the first communications must appeal to the three levels: Emotional : Strike empathetic strings to create intrigue and engage the user. You can thank them for signing up, include strong branding elements (logo, team members, etc.), and provide social media links to introduce the user to the community. Rational : provide the information needed to access the services (login credentials, etc.) and remind them of the services, benefits and product categories. Persuasive : build trust in the brand (for example, by including prestigious customer logos, awards, customer service recognition, etc.), and encourage purchases through ad hoc incentives or discounts. On a practical level, the three levels of communication can be summarized in three marketing objectives :
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