Apr 27, 2022
In Fashion Forum
At this stage, I think few people would doubt that "content is the entrance". Although Toutiao appears to be a traffic portal, the real portal is the Thailand Phone Number List massive content behind the tools. Only these contents can give Toutiao the ability to connect businesses. Therefore, we must re-see the evolution of content itself. The main way for content to connect with users is nothing more than the relationship chain. The algorithm recommendation of Toutiao proves to Thailand Phone Number List everyone that the content can be connected more efficiently by using the algorithm as the link. Therefore, there is no need to doubt its strategic direction when Toutiao signs up with MC Tianyou and 300 Zhihu Vs. As long as Toutiao continues to guarantee the content, it can continue to guarantee the user's stay time, and then continue to harvest under the bonus of "content is the entrance". 2 Many media believe that all the big Vs that have been poached are for the subsidy of today's headlines, but in the article "Poached" by Devil Dad, it shows everyone another reason. The demon dad released one of his training courses on the WeChat platform, and he earned up to Thailand Phone Number List 5 million in just one course. Therefore, for him, it is not the subsidy of headlines that he obviously cares about. At the beginning of his article he also stated, "I choose this platform not only for the royalties, but also because it provides me with an entrance to ordinary people, that is, ordinary English learners." That Thailand Phone Number List is to say, what he cares about is the traffic that Toutiao can bring to him. Devil Daddy has 450,000 followers on Zhihu and has received 600,000 likes. It can be said that it is also a large size, but it also shows that the dividends that it can get on Zhihu have reached the end, and it is difficult to obtain greater benefits in a short period of time. The Wukong Q&A on Toutiao’s side is a new thing. In addition Thailand Phone Number List to giving money to these big Vs, Toutiao’s signing of these big Vs will also bring them huge traffic more importantly. In the early stage, you can form a larger brand exposure and harvest a new round of dividends in a short period of time. Toutiao’s Q&A is not a brand new thing from 0 to 1, but a product that always has a Thailand Phone Number List steady stream of Toutiao, and through forced push, it will continue to grow, which is also the reason for Zhihu’s headache. 3 But at least at this stage, I don't think it is necessary to overestimate the social ability of Toutiao.