At the end of last year, I was still at the major media summits. In the Chongqing Open Business Class at I met Zhao Yuanyuan, who had just transferred from Ogilvy & Mather to Taobao Live as the person in charge. "What is it, the people below are at a loss. Later, Jiangshan was gradually opened up - this year's new marketing method started from the keyword private domain, and the most prosperous one was "Taobao Live". If you don’t know what Taobao Live is, let me briefly introduce it: Taobao Live is a form of e-commerce live shopping in Taobao where Bulk SMS Service you can watch and buy, and it is the Taobao version of TV shopping. The two most famous head anchors in Taobao Live this year: Wei Ya and Li Jiaqi, I don't need more introduction. In January of this year, I mentioned Li Jiaqi and Xiaohe in the "Comparison Report of Chinese and American Beauty Bloggers", because of his beautiful face, accumulated sales skills over the years, and the gameplay of Douyin + Taobao live broadcast. The situation is well known. Taobao Live is not a panacea But I didn’t expect that from the first quarter of 2018, Li Jiaqi’s fire became more and more prosperous, and together with Wei Ya, it drove the rapid growth of the entire Taobao live broadcast ecosystem. Looking at the picture below, the year-on-year growth of goods brought in 2019 is close to 400% ... Taobao Live is not a panacea ▲Data comes from Taobao List x Taobao Live Under the general trend, celebrities and celebrities from all walks of life have entered the sea one after another. Except for Zhang Mofan, a Weibo celebrity that I studied before, all of them have joined Taobao live broadcast one after another, and they have started to broadcast regularly, and celebrities have also appeared in battle—whether it is the post-90s childhood memory host Li Xiang, or the post-95s favorite running man Wang Zulan, They all entered the live broadcast room. (The next step is to prepare your favorite virtual idols after 00, and you can start selling goods) Taobao Live is not a panacea ▲Li Xiang invited Zhao Wei to the live broadcast room Under the popularity of the whole people, brands have started to "fever", and they have heard the news and rushed to the Taobao live broadcast, for fear of missing this wave of dividends. Recently,