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sonali afrin
Apr 11, 2022
In Fashion Forum
Introduction: In the previous article, " How can virtual idols gain a foothold in the field of live streaming? (1) ", the author analyzes the current situation of live streaming and virtual idols, and analyzes some current cases of virtual idols that are buy email list driven by motion capture devices. This article analyzes the relationship and needs of various roles in the live broadcast and delivery link at the business level, and explores development opportunities and new forms of "anchor". 1. Explore development opportunities from the live streaming process In terms of the live streaming process, the stakeholders of a live broadcast are mainly merchants, MCN institutions/host teams, live broadcast platforms and consumers. The main part of merchants’ participation is to contact the MCN agency/host team before the live broadcast, screen the goods for sale, supply the goods buy email list during the live broadcast, and calculate the sales after the live broadcast. During the whole process, the most important live broadcast interaction stage has the lowest degree of participation; the MCN agency/host team It is mainly responsible for the operation and preparation before the live broadcast, as well as the sales and interaction work during the live broadcast, and calls the traffic to help the merchants realize the cash. The business of the live broadcast platform is mainly divided into three parts. The live broadcast background (center console) manages commodities and live broadcasts; Front-end live streaming and user-oriented terminal services buy email list connect users with anchors and products, and build a bridge for the flow of data and information; As the information and receiver and the initiator of transaction behavior, users can choose to join or exit the live broadcast process at any link, which seems to be at the end of the process but is indeed the core of the smooth progress of live broadcast delivery. Analyzing the status quo and predicament of each role will help us deepen our understanding of the live streaming process, and explore the entry points and development opportunities for virtual idol live streaming solutions.
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sonali afrin

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